Sanad Mobility Investment Overview SanadOS

The operating network for roadside mobility across the Middle East.

Sanad connects stranded drivers, verified technicians, fleet operators and workshops through one real-time dispatch platform — Saudi Arabia's connected roadside-response infrastructure.

Explore the platform View investment overview
The problem, at scale

Roadside support in Saudi Arabia is fragmented and unaccountable

Fragmented providers

No single network — drivers rely on word-of-mouth mechanics and informal tow operators with no shared standard.

Unpredictable pricing

Roadside prices are negotiated on the spot, case by case, with no reference rate the customer can trust.

No real-time dispatch

Requests move by phone call, not by system — no automatic matching to the nearest qualified provider.

Poor fleet visibility

A fleet operator has no central view of roadside events across their vehicles — every incident is its own phone call.

The Sanad solution

One network connecting customer, technician, command centre and enterprise

Every request — whoever submits it — moves through the same matching engine, the same lifecycle, the same real-time tracking. The surface is just who's looking at it.

Sanad

Consumer app — request help, track the technician in real time, pay, rate the job.

Sanad Partner

Technician app — accept jobs, navigate to the customer, update status, get paid.

Sanad Command

Operations console — live dispatch map, SLA monitoring, escalations, reassignment.

Sanad Business

Fleet portal — vehicle registry, centralized request submission, consolidated visibility per account.

Live product demonstration

One request, four surfaces, one platform core

Scroll to watch a single roadside request move through the network — the same sequence that runs in the live system today.

Step 1 · Customer

Customer requests battery assistance

A driver opens Sanad, selects the service they need, and shares their location.

Step 2 · SanadOS

SanadOS locates qualified providers

The matching engine finds the nearest verified technician qualified for the job — automatically, no dispatcher required.

Step 3 · Technician

Technician accepts

The offer reaches the nearest qualified partner, who accepts and starts navigating to the customer.

Step 4 · Command Centre

Command centre monitors SLA

Sanad Command tracks the job live on the dispatch map, ready to reassign or escalate if timing slips.

Step 5 · Fleet

Fleet manager receives completion and invoice

For a fleet vehicle, the job closes into the fleet's own record — no separate phone call needed to find out what happened.

Sanad — Customer
Request submitted
Battery Jumpstart · King Fahd Rd, Riyadh
Sanad Command
Matching & SLA monitoring
Nearest qualified technician found · SLA on track
Sanad Partner — Technician
Job accepted, en route
ETA shared live with the customer
Sanad Business — Fleet
Job closed, invoice recorded
Visible in the fleet account, no phone call needed
Why now

Saudi mobility is being rebuilt at the same moment we are

Vision 2030 mobility investment

National investment in infrastructure and logistics is expanding the vehicle parc this platform serves.

Fleet digitisation

Logistics and delivery fleets are already moving core operations onto software — roadside support is the piece still missing.

Climate-driven breakdown risk

Extreme summer heat drives battery and tyre failure well above averages seen in temperate markets — a structural, recurring demand driver.

EV transition

Early EV adoption introduces new roadside failure modes — charge, battery health — that today's informal network has no way to serve.

Market opportunity

Sized top-down to where the pilot actually starts

Structure shown now; sizing, sources and assumptions to follow once market research is finalized with the founding team.

TAM

Roadside & fleet-support market — GCC

Pending market sizing

Vehicle parc, breakdown incidence and existing roadside spend across the GCC, formal and informal.

SAM

Serviceable market — Saudi Arabia

Pending market sizing

The portion reachable by a licensed, app-dispatched network under Sanad's service and coverage model.

SOM

Riyadh pilot — obtainable near-term

Pending pilot data

Three initial Riyadh service zones — the actual near-term target this pilot is built to prove out.

Business model

Five channels, one platform core

Directional, not final pricing — each channel has a distinct, natural monetization path once payments land.

Consumer

Service & parts margin

Per-job margin on top of the technician's price.

Membership

Annual recurring revenue

Subscription covering priority dispatch and reduced per-job fees.

Sanad Business

Contract & platform fees

Recurring fleet contracts billed centrally, not per job.

Workshop

Referral commission

A share of the repair job handed off from a tow.

Enterprise

White-label & integration fees

Platform licensing for partners running on Sanad's dispatch core.

SanadOS
Network advantage

Every side of the network makes the others stronger

More demand attracts providers

A denser request volume gives technicians a reason to go exclusive to Sanad over informal work.

Better coverage improves ETA

More technicians per zone means shorter distance to the next job — the core metric customers actually feel.

Better service attracts more contracts

A proven Riyadh pilot is the credibility fleets and enterprise partners need before signing on.

Pilot unit economics

The structure of a job's economics

Illustrative structure only — absolute figures pending real pilot data, not to be read as current unit economics.

Customer pays

Job value

Technician earns

Provider payout

Sanad retains

Gross margin

After dispatch cost

Contribution margin

Go-to-market

Riyadh first, proven, then extended

Do not read any phase beyond Phase 1 as already live — each phase gates on the previous one's results.

Phase 1 — Three Riyadh pilot zones

In preparation

The initial coverage area this platform is built and tested against today.

Phase 2 — Wider Riyadh

Planned

Expanding zone coverage across Riyadh once pilot performance holds.

Phase 3 — Jeddah & Dammam

Planned

Second and third Saudi metro markets.

Phase 4 — Enterprise

Planned

Direct enterprise and large-fleet contracts layered on top of consumer coverage.

Phase 5 — GCC

Planned

Multi-country expansion, reusing the same platform core M7 already proved out for Sanad Business.

Engineering progress — not yet operational traction

What exists today is verified software, not a live pilot

The Riyadh pilot has not launched — there are no real operational results yet. What's below is engineering execution: built and automatically tested milestone by milestone, each with a manual end-to-end pass in a real browser before being called done.

8Engineering milestones shipped
117Automated tests passing
4App surfaces built
6Service types supported

M0 — Foundation

Shipped

Auth, API tokens, real-time broadcasting infrastructure, and core platform configuration.

M1 — Roles & access

Shipped

Customer, technician, dispatcher, and admin roles with gated areas per surface.

M2 — Core data layer

Shipped

The request/offer/rating schema, with database-level guarantees against duplicate active requests.

M3 — Customer submission

Shipped

Web and API submission flow, with coverage-area and duplicate-request checks shared by both.

M4 — Matching engine

Shipped

Nearest-technician dispatch with race-condition-safe claiming, offer expiry, and automatic retry.

M5 — Lifecycle completion

Shipped

Arrival through completion, cancellation with fair fee rules, and post-job ratings.

M6 — Real-time

Shipped

Live technician location and status changes pushed to every surface, with a live dispatch map for operations.

M7 — Sanad Business

Shipped

Fleet accounts and vehicle registries, dispatched through the exact same matching engine as individual customers.

Roadmap

What comes next, engineering-side

Each phase extends the same core rather than forking it — the pattern set in M7, where fleet dispatch reused the consumer matching engine unchanged.

M8 — Payments & settlement

Planned

Real payment capture for jobs and automated invoicing for fleet accounts, replacing today's recorded-only pricing.

M9 — Workshop network

Planned

Handoff from a tow into a vetted workshop, with repair status visible back to the customer or fleet.

M10 — Insurance integration

Planned

Coverage verification at request time and a claims/reimbursement path for insurance-partnered jobs.

M11 — Fleet driver accounts

Planned

Individual driver logins under a fleet account, so drivers can request directly rather than through a fleet admin.

M12 — GCC platform expansion

Planned

Multi-country coverage configuration and localization, extending beyond Saudi Arabia.